Certificate in Ad Fraud & Digital Trust
-- ViewingNowThe Certificate in Ad Fraud & Digital Trust is a comprehensive course that addresses the critical issue of ad fraud in the digital advertising industry. This program's importance lies in its focus on providing learners with the necessary skills to combat fraudulent activities, ensuring brand safety, and building digital trust.
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⢠Understanding Ad Fraud: An Introduction
⢠Types of Ad Fraud: Bots, Click Farms, and Human Fraud
⢠Ad Fraud Detection Techniques: Rules-based and Machine Learning Approaches
⢠Measuring Ad Fraud: Metrics and KPIs
⢠Digital Trust: Building and Maintaining Consumer Confidence
⢠Ad Fraud Impact on Digital Marketing: Cost and Reputation
⢠Ad Fraud Prevention Strategies: Best Practices and Tools
⢠Legal and Ethical Considerations in Ad Fraud
⢠Industry Response and Collaboration: Working Together to Combat Ad Fraud
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