Certificate in Ad Fraud & Digital Trust
-- ViewingNowThe Certificate in Ad Fraud & Digital Trust is a comprehensive course that addresses the critical issue of ad fraud in the digital advertising industry. This program's importance lies in its focus on providing learners with the necessary skills to combat fraudulent activities, ensuring brand safety, and building digital trust.
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โข Understanding Ad Fraud: An Introduction
โข Types of Ad Fraud: Bots, Click Farms, and Human Fraud
โข Ad Fraud Detection Techniques: Rules-based and Machine Learning Approaches
โข Measuring Ad Fraud: Metrics and KPIs
โข Digital Trust: Building and Maintaining Consumer Confidence
โข Ad Fraud Impact on Digital Marketing: Cost and Reputation
โข Ad Fraud Prevention Strategies: Best Practices and Tools
โข Legal and Ethical Considerations in Ad Fraud
โข Industry Response and Collaboration: Working Together to Combat Ad Fraud
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