Certificate in Content Strategy for Digital PR
-- ViewingNowThe Certificate in Content Strategy for Digital PR is a comprehensive course designed to empower learners with essential skills for career advancement in the digital PR industry. This program highlights the importance of content strategy in today's digital world, where creating and distributing valuable, relevant, and consistent content is crucial for brand visibility and reputation management.
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⢠Content Strategy Development: Understanding the principles of content strategy, conducting audience research, setting content goals and objectives, and creating a content strategy plan.
⢠Content Planning and Creation: Developing a content calendar, creating engaging and high-quality content, incorporating SEO best practices, and utilizing content creation tools and resources.
⢠Content Distribution and Promotion: Utilizing digital PR tactics, such as media outreach, influencer marketing, and social media promotion, to distribute and amplify content.
⢠Measurement and Analysis: Tracking and analyzing content performance, utilizing analytics tools and platforms, and adjusting content strategy based on data insights.
⢠Content Ethics and Legal Considerations: Understanding content ethics, such as fair use and attribution, and legal considerations, such as copyright and privacy laws.
⢠Content Management Systems: Managing content using content management systems (CMS), such as WordPress, and understanding the technical aspects of CMS.
⢠Video Content Strategy: Developing a video content strategy, creating and editing videos, and optimizing videos for search and social media.
⢠Visual Content Strategy: Developing a visual content strategy, creating and editing images and graphics, and optimizing visuals for search and social media.
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