Certificate in Content Strategy for Digital PR

Name: Certificate in Content Strategy for Digital PR
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The Certificate in Content Strategy for Digital PR is a comprehensive course designed to empower learners with essential skills for career advancement in the digital PR industry. This program highlights the importance of content strategy in today's digital world, where creating and distributing valuable, relevant, and consistent content is crucial for brand visibility and reputation management.

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AboutThisCourse

With a focus on industry demand, this course equips learners with the ability to develop and implement effective content strategies that align with business goals and engage target audiences. Learners will gain hands-on experience in creating compelling narratives, optimizing content for search engines, and measuring content performance. By the end of the course, learners will have a solid understanding of how to use content strategy to drive digital PR success and enhance their professional skillset.

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CourseDetails

• Content Strategy Development: Understanding the principles of content strategy, conducting audience research, setting content goals and objectives, and creating a content strategy plan.
• Content Planning and Creation: Developing a content calendar, creating engaging and high-quality content, incorporating SEO best practices, and utilizing content creation tools and resources.
• Content Distribution and Promotion: Utilizing digital PR tactics, such as media outreach, influencer marketing, and social media promotion, to distribute and amplify content.
• Measurement and Analysis: Tracking and analyzing content performance, utilizing analytics tools and platforms, and adjusting content strategy based on data insights.
• Content Ethics and Legal Considerations: Understanding content ethics, such as fair use and attribution, and legal considerations, such as copyright and privacy laws.
• Content Management Systems: Managing content using content management systems (CMS), such as WordPress, and understanding the technical aspects of CMS.
• Video Content Strategy: Developing a video content strategy, creating and editing videos, and optimizing videos for search and social media.
• Visual Content Strategy: Developing a visual content strategy, creating and editing images and graphics, and optimizing visuals for search and social media.

CareerPath

This section features a 3D pie chart on the job market trends for the Certificate in Content Strategy for Digital PR. The chart showcases the primary roles of Digital PR Specialist and Content Strategist with their corresponding relevance. The Google Charts library is used to render the chart and adjusted to fit the screen size with a width of 100% and a height of 400px. The is3D option is set to true for a 3D effect. The data and options are defined using the google.visualization.arrayToDataTable method, and the chart is rendered using the PieChart class of the Google Charts library.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN CONTENT STRATEGY FOR DIGITAL PR

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London School of International Business (LSIB)

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05 May 2025

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