Global Certificate in Strategic Marketing Analytics with Power BI
-- ViewingNowThe Global Certificate in Strategic Marketing Analytics with Power BI is a comprehensive course that equips learners with essential skills in marketing analytics, data visualization, and Power BI. In today's data-driven world, marketing professionals who can analyze data and derive insights are in high demand.
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⢠Introduction to Strategic Marketing Analytics: Understanding the fundamentals of marketing analytics and its role in strategic decision-making.
⢠Data Analysis for Marketing: Learning the basics of data analysis and how it applies to marketing, including segmentation, targeting, and positioning.
⢠Power BI Overview: A comprehensive introduction to Power BI, including its features, capabilities, and how to navigate the platform.
⢠Data Visualization with Power BI: Creating effective and informative visualizations in Power BI to communicate marketing insights.
⢠Marketing Metrics and KPIs: Identifying and tracking key performance indicators (KPIs) in marketing, including customer acquisition cost, customer lifetime value, and marketing return on investment.
⢠Predictive Analytics in Marketing: Using statistical models and machine learning techniques to forecast future marketing trends and outcomes.
⢠Power BI for Marketing Dashboards: Building interactive and dynamic marketing dashboards in Power BI to monitor performance and make data-driven decisions.
⢠Data Storytelling with Power BI: Communicating marketing insights effectively through data storytelling, including data narratives and visual presentations.
⢠Best Practices in Strategic Marketing Analytics: Learning the best practices in marketing analytics, including data governance, ethical considerations, and continuous improvement.
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