Global Certificate in Strategic Marketing Analytics with Power BI

Name: Global Certificate in Strategic Marketing Analytics with Power BI
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The Global Certificate in Strategic Marketing Analytics with Power BI is a comprehensive course that equips learners with essential skills in marketing analytics, data visualization, and Power BI. In today's data-driven world, marketing professionals who can analyze data and derive insights are in high demand.

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AboutThisCourse

This course provides learners with the latest tools and techniques to analyze market trends, customer behavior, and campaign performance, giving them a competitive edge in their careers. The course covers key topics such as data storytelling, statistical analysis, and marketing mix modeling, and provides hands-on experience with Power BI, a leading data visualization tool. Learners will develop a deep understanding of how to use data to inform marketing strategies and drive business growth. By completing this course, learners will earn a globally recognized certificate that will enhance their resumes and demonstrate their expertise in marketing analytics to employers. Whether you are a marketing professional looking to advance your career, or a data analyst seeking to expand your skillset, this course is an essential step towards becoming a strategic marketing analyst.

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CourseDetails

• Introduction to Strategic Marketing Analytics: Understanding the fundamentals of marketing analytics and its role in strategic decision-making.
• Data Analysis for Marketing: Learning the basics of data analysis and how it applies to marketing, including segmentation, targeting, and positioning.
• Power BI Overview: A comprehensive introduction to Power BI, including its features, capabilities, and how to navigate the platform.
• Data Visualization with Power BI: Creating effective and informative visualizations in Power BI to communicate marketing insights.
• Marketing Metrics and KPIs: Identifying and tracking key performance indicators (KPIs) in marketing, including customer acquisition cost, customer lifetime value, and marketing return on investment.
• Predictive Analytics in Marketing: Using statistical models and machine learning techniques to forecast future marketing trends and outcomes.
• Power BI for Marketing Dashboards: Building interactive and dynamic marketing dashboards in Power BI to monitor performance and make data-driven decisions.
• Data Storytelling with Power BI: Communicating marketing insights effectively through data storytelling, including data narratives and visual presentations.
• Best Practices in Strategic Marketing Analytics: Learning the best practices in marketing analytics, including data governance, ethical considerations, and continuous improvement.

CareerPath

Global Certificate in Strategic Marketing Analytics with Power BI is a comprehensive program designed to help professionals stay updated with the latest trends in marketing analytics. This section features a 3D pie chart that represents the job market trends in the UK, highlighting the demand for various marketing analytics roles. The primary skills in demand include Digital Marketing Analytics, CRM Analyst, Content Analyst, Social Media Analytics, SEO Analytics, and Data Science (Marketing). The data presented in this 3D pie chart was created using Google Charts, with a transparent background and responsive design for optimal viewing on all devices. The chart is set to an appropriate height and a width of 100% to adapt to various screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN STRATEGIC MARKETING ANALYTICS WITH POWER BI

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London School of International Business (LSIB)

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05 May 2025

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