Global Certificate Luxury Goods Marketing: Targeting High-Net-Worth Individuals
-- ViewingNowThe Global Certificate Luxury Goods Marketing: Targeting High-Net-Worth Individuals course is a valuable asset for professionals aiming to excel in the luxury goods industry. This course emphasizes the importance of understanding and targeting high-net-worth individuals, a crucial segment in luxury marketing.
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⢠Luxury Goods Market Overview: Understanding the high-end consumer market, market size, and growth trends
⢠Targeting High-Net-Worth Individuals (HNWIs): Identifying and understanding the behaviors, preferences, and needs of HNWIs
⢠Psychology of Luxury Consumption: Exploring the emotional and social drivers of luxury purchases
⢠Luxury Branding Strategies: Developing a strong brand identity and positioning for luxury goods
⢠Luxury Distribution Channels: Leveraging exclusive retail channels, e-commerce, and travel retail
⢠Customer Relationship Management (CRM): Building long-term relationships with HNWIs through personalized experiences
⢠Experiential Marketing: Creating memorable luxury experiences to engage HNWIs
⢠Digital Marketing for Luxury Brands: Utilizing social media, influencer marketing, and content marketing to reach HNWIs
⢠Ethics and Sustainability in Luxury Goods Marketing: Balancing profitability with social and environmental responsibility
⢠Case Studies in Luxury Goods Marketing: Examining successful marketing campaigns and strategies of luxury brands
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