Global Certificate Luxury Goods Marketing: Targeting High-Net-Worth Individuals

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The Global Certificate Luxury Goods Marketing: Targeting High-Net-Worth Individuals course is a valuable asset for professionals aiming to excel in the luxury goods industry. This course emphasizes the importance of understanding and targeting high-net-worth individuals, a crucial segment in luxury marketing.

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AboutThisCourse

With the global luxury market projected to reach $1.5 trillion by 2025, the demand for skilled professionals in this field is expected to rise. This course equips learners with essential skills such as market research, brand positioning, communication strategies, and sales techniques tailored for high-end consumers. By completing this course, learners gain a competitive edge in the luxury goods sector, opening doors to career advancement opportunities. They develop a deep understanding of the unique challenges and opportunities in marketing luxury products and services to affluent customers, making them invaluable assets to any luxury brand.

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CourseDetails

• Luxury Goods Market Overview: Understanding the high-end consumer market, market size, and growth trends
• Targeting High-Net-Worth Individuals (HNWIs): Identifying and understanding the behaviors, preferences, and needs of HNWIs
• Psychology of Luxury Consumption: Exploring the emotional and social drivers of luxury purchases
• Luxury Branding Strategies: Developing a strong brand identity and positioning for luxury goods
• Luxury Distribution Channels: Leveraging exclusive retail channels, e-commerce, and travel retail
• Customer Relationship Management (CRM): Building long-term relationships with HNWIs through personalized experiences
• Experiential Marketing: Creating memorable luxury experiences to engage HNWIs
• Digital Marketing for Luxury Brands: Utilizing social media, influencer marketing, and content marketing to reach HNWIs
• Ethics and Sustainability in Luxury Goods Marketing: Balancing profitability with social and environmental responsibility
• Case Studies in Luxury Goods Marketing: Examining successful marketing campaigns and strategies of luxury brands

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE LUXURY GOODS MARKETING: TARGETING HIGH-NET-WORTH INDIVIDUALS
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London School of International Business (LSIB)
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05 May 2025
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