Advanced Certificate in Building High-Performing Email Teams
-- ViewingNowThe Advanced Certificate in Building High-Performing Email Teams is a comprehensive course designed to empower professionals in leveraging email communication for business growth. This certification focuses on the importance of effective email team collaboration, streamlined workflows, and data-driven strategies.
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⢠Email Team Strategy & Planning: Developing a comprehensive strategy and plan for building high-performing email teams, including goal-setting, resource allocation, and project management.
⢠Email Team Composition & Roles: Identifying the key roles and responsibilities within an email team, and understanding how to build a diverse and inclusive team that can effectively meet business needs.
⢠Email Team Leadership & Management: Developing the leadership and management skills necessary to effectively lead and manage an email team, including communication, motivation, and performance management.
⢠Email Team Collaboration & Communication: Fostering collaboration and effective communication within an email team, including best practices for virtual teamwork, cross-functional collaboration, and stakeholder management.
⢠Email Team Tools & Technology: Understanding the latest tools and technology used in email marketing, including email service providers (ESPs), marketing automation platforms, and data analytics tools.
⢠Email Team Metrics & Analytics: Measuring and analyzing the performance of email marketing campaigns, including key performance indicators (KPIs), attribution modeling, and data-driven decision making.
⢠Email Team Innovation & Creativity: Cultivating a culture of innovation and creativity within an email team, including techniques for brainstorming, ideation, and prototyping.
⢠Email Team Ethics & Compliance: Ensuring that email marketing campaigns comply with all relevant laws and regulations, including CAN-SPAM, GDPR, and CASL.
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