Executive Development Programme Mobile Customer Journey: Smarter Decisions
-- ViewingNowThe Executive Development Programme Mobile Customer Journey: Smarter Decisions certificate course is a comprehensive program designed to empower professionals in the modern mobile-centric business landscape. With the rapid growth of mobile technology, understanding the customer journey has become crucial for businesses to make informed, data-driven decisions.
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⢠Mobile Customer Journey Mapping: Understanding the customer journey on mobile devices is crucial for making smarter decisions. This unit will cover the importance of mapping the mobile customer journey, key touchpoints, and customer needs at each stage.
⢠Mobile Analytics and Data-Driven Decisions: This unit will delve into mobile analytics tools, metrics, and KPIs to help executives make data-driven decisions. It will cover topics such as user behavior analysis, conversion tracking, and A/B testing.
⢠Mobile UX/UI Design Principles: This unit will focus on mobile UX/UI design principles that can enhance the customer experience and drive conversions. It will cover topics such as responsive design, mobile-first approach, and user-centered design.
⢠Mobile Personalization and Targeting: This unit will cover mobile personalization and targeting strategies to deliver tailored experiences and messages to customers. It will cover topics such as segmentation, dynamic content, and triggered communications.
⢠Mobile Payment and Commerce: This unit will delve into mobile payment and commerce trends, technologies, and best practices. It will cover topics such as mobile wallets, mobile point-of-sale (mPOS), and mobile order ahead.
⢠Mobile Customer Service and Support: This unit will focus on mobile customer service and support strategies to enhance customer satisfaction and loyalty. It will cover topics such as chatbots, self-service portals, and social media support.
⢠Mobile Security and Privacy: This unit will cover mobile security and privacy best practices to protect customer data and build trust. It will cover topics such as mobile device management (MDM), app permissions, and data encryption.
⢠Mobile Innovation and Future Trends: This unit will explore mobile innovation and future trends to help executives stay ahead of the curve. It will cover topics such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) in mobile.
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