Global Certificate in Marketing Technology Strategies
-- ViewingNowThe Global Certificate in Marketing Technology Strategies is a crucial course designed to empower modern marketers with the necessary skills to thrive in today's digital landscape. This certificate course highlights the importance of marketing technology in driving business growth and customer engagement.
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⢠Marketing Technology Landscape: Understanding the marketing technology ecosystem, martech categories, and key players.
⢠Marketing Technology Strategy Development: Building a marketing technology strategy, including assessing current martech stack, setting goals, and selecting appropriate technologies.
⢠Marketing Data Management: Managing customer data, data privacy, and data security in marketing technologies.
⢠Marketing Automation: Implementing and managing marketing automation platforms, including email marketing, lead nurturing, and marketing analytics.
⢠Social Media Marketing Technology: Utilizing social media management and social listening tools to enhance social media marketing strategies.
⢠Content Marketing Technology: Leveraging content management systems, content marketing platforms, and content analytics tools for effective content marketing.
⢠Search Marketing Technology: Optimizing search engine marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising, through technology.
⢠Mobile Marketing Technology: Utilizing mobile marketing platforms for SMS, push notifications, and mobile app marketing.
⢠Marketing Analytics and Reporting: Measuring and analyzing marketing performance with marketing analytics tools, including data visualization and dashboarding.
⢠Emerging Trends in Marketing Technology: Exploring new and emerging marketing technologies, including artificial intelligence, machine learning, and the Internet of Things (IoT).
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