Global Certificate in Marketing Technology Strategies

Name: Global Certificate in Marketing Technology Strategies
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The Global Certificate in Marketing Technology Strategies is a crucial course designed to empower modern marketers with the necessary skills to thrive in today's digital landscape. This certificate course highlights the importance of marketing technology in driving business growth and customer engagement.

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AboutThisCourse

With an increasing industry demand for marketing technologists, this program equips learners with essential skills to stay competitive and advance their careers. The course covers a wide range of topics including marketing automation, data analytics, customer relationship management (CRM), and digital marketing strategies. By the end of this certificate course, learners will have gained a comprehensive understanding of marketing technology strategies and how to apply them in real-world scenarios. They will be able to make informed decisions on marketing technology investments, improve customer experiences, and optimize marketing ROI. This course is a must-have for any marketing professional looking to stay ahead in the ever-evolving world of digital marketing.

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CourseDetails

• Marketing Technology Landscape: Understanding the marketing technology ecosystem, martech categories, and key players.
• Marketing Technology Strategy Development: Building a marketing technology strategy, including assessing current martech stack, setting goals, and selecting appropriate technologies.
• Marketing Data Management: Managing customer data, data privacy, and data security in marketing technologies.
• Marketing Automation: Implementing and managing marketing automation platforms, including email marketing, lead nurturing, and marketing analytics.
• Social Media Marketing Technology: Utilizing social media management and social listening tools to enhance social media marketing strategies.
• Content Marketing Technology: Leveraging content management systems, content marketing platforms, and content analytics tools for effective content marketing.
• Search Marketing Technology: Optimizing search engine marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising, through technology.
• Mobile Marketing Technology: Utilizing mobile marketing platforms for SMS, push notifications, and mobile app marketing.
• Marketing Analytics and Reporting: Measuring and analyzing marketing performance with marketing analytics tools, including data visualization and dashboarding.
• Emerging Trends in Marketing Technology: Exploring new and emerging marketing technologies, including artificial intelligence, machine learning, and the Internet of Things (IoT).

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN MARKETING TECHNOLOGY STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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