Professional Certificate in Performance Marketing: ROI Focus
-- ViewingNowThe Professional Certificate in Performance Marketing: ROI Focus is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly growing field of performance marketing. This certificate course emphasizes the importance of data-driven decision-making, attribution modeling, and ROI optimization to drive business growth.
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⢠Unit 1: Introduction to Performance Marketing: Understanding the basics and key principles of performance marketing. ⢠Unit 2: Setting Up and Optimizing Ad Campaigns: Best practices for setting up and optimizing ad campaigns for maximum ROI. ⢠Unit 3: Tracking and Analytics: Implementing and utilizing tracking and analytics tools to measure and improve performance. ⢠Unit 4: Keyword Research and Implementation: Techniques for effective keyword research and implementation for search engine marketing. ⢠Unit 5: Landing Page Optimization: Strategies for creating high-converting landing pages that drive conversions and revenue. ⢠Unit 6: A/B Testing and Experimentation: Utilizing A/B testing and experimentation to continuously improve campaign performance. ⢠Unit 7: Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of marketing efforts. ⢠Unit 8: Targeting and Retargeting: Strategies for effective targeting and retargeting to reach the right audience and increase conversions. ⢠Unit 9: Scaling and Automation: Techniques for scaling and automating performance marketing campaigns for optimal ROI. ⢠Unit 10: Case Studies and Real-World Examples: Examining real-world examples and case studies to understand the impact of performance marketing on business growth.
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