Professional Certificate in Performance Marketing: ROI Focus

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The Professional Certificate in Performance Marketing: ROI Focus is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly growing field of performance marketing. This certificate course emphasizes the importance of data-driven decision-making, attribution modeling, and ROI optimization to drive business growth.

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AboutThisCourse

In today's digital age, performance marketing has become a critical aspect of every organization's marketing strategy, making this course highly relevant and in-demand across industries. Learners will gain hands-on experience with the latest tools and techniques used in performance marketing, enabling them to create and execute effective marketing campaigns that drive results. By completing this course, learners will be able to demonstrate their expertise in performance marketing, positioning themselves as valuable assets to potential employers. With a focus on real-world applications and practical skills, this certificate course is an excellent opportunity for learners to enhance their career prospects and stay ahead in the competitive marketing landscape.

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• Unit 1: Introduction to Performance Marketing: Understanding the basics and key principles of performance marketing. • Unit 2: Setting Up and Optimizing Ad Campaigns: Best practices for setting up and optimizing ad campaigns for maximum ROI. • Unit 3: Tracking and Analytics: Implementing and utilizing tracking and analytics tools to measure and improve performance. • Unit 4: Keyword Research and Implementation: Techniques for effective keyword research and implementation for search engine marketing. • Unit 5: Landing Page Optimization: Strategies for creating high-converting landing pages that drive conversions and revenue. • Unit 6: A/B Testing and Experimentation: Utilizing A/B testing and experimentation to continuously improve campaign performance. • Unit 7: Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of marketing efforts. • Unit 8: Targeting and Retargeting: Strategies for effective targeting and retargeting to reach the right audience and increase conversions. • Unit 9: Scaling and Automation: Techniques for scaling and automating performance marketing campaigns for optimal ROI. • Unit 10: Case Studies and Real-World Examples: Examining real-world examples and case studies to understand the impact of performance marketing on business growth.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MARKETING: ROI FOCUS
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London School of International Business (LSIB)
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05 May 2025
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