Advanced Certificate in SEO Content: Site Structure Optimisation
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⢠Advanced Keyword Research: Understanding search intent, long-tail keywords, and keyword mapping for site structure optimization. ⢠Information Architecture: Designing an intuitive and search-engine-friendly site hierarchy, navigation, and internal linking strategies. ⢠URL Structure Optimization: Best practices for clean, descriptive, and keyword-rich URLs that support SEO performance. ⢠On-Page SEO Fundamentals: Mastering title tags, meta descriptions, headers, and content optimization strategies for higher rankings. ⢠Advanced Content Optimization Techniques: Utilizing latent semantic indexing, entity salience, and machine learning for content relevance. ⢠Schema Markup & Structured Data: Implementing schema to enhance search engine result display, improve click-through rates, and boost organic traffic. ⢠Image Optimization: Compressing, resizing, and alt-tagging images for faster page load times and improved accessibility. ⢠Mobile-First Indexing & Responsive Design: Ensuring your site is optimized for mobile devices and adheres to Google's mobile-first indexing guidelines. ⢠Site Speed Optimization: Techniques for improving site load times, including content delivery networks, caching, and code optimization. ⢠SEO Analytics & Reporting: Monitoring and measuring site performance using Google Analytics, Google Search Console, and other SEO tools.
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