Advanced Certificate in SEO Content: Site Structure Optimisation

Name: Advanced Certificate in SEO Content: Site Structure Optimisation
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The Advanced Certificate in SEO Content: Site Structure Optimisation is a comprehensive course designed to equip learners with the essential skills needed to excel in the ever-evolving digital marketing landscape. This certificate course focuses on the importance of search engine optimization (SEO) and site structure optimization, which are critical components of any successful online business strategy.

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AboutThisCourse

In today's digital age, the demand for SEO content specialists has never been higher. With the continued growth of e-commerce and online businesses, companies are actively seeking professionals who can help them improve their search engine rankings, increase website traffic, and drive sales. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to take on a variety of roles in digital marketing, content creation, and SEO strategy. Throughout the course, learners will explore the latest SEO techniques and best practices for site structure optimization, including keyword research, on-page optimization, and technical SEO. They will also have the opportunity to apply their knowledge in real-world scenarios, gaining hands-on experience and building a portfolio of work that can be used to showcase their skills to potential employers. By the end of the course, learners will have a deep understanding of the principles of SEO content and site structure optimization, and will be able to develop and implement effective strategies that drive results. Whether you're a seasoned marketer looking to expand your skillset or a newcomer to the field, this certificate course is an essential step on the path to career advancement in the digital marketing industry.

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CourseDetails

• Advanced Keyword Research: Understanding search intent, long-tail keywords, and keyword mapping for site structure optimization. • Information Architecture: Designing an intuitive and search-engine-friendly site hierarchy, navigation, and internal linking strategies. • URL Structure Optimization: Best practices for clean, descriptive, and keyword-rich URLs that support SEO performance. • On-Page SEO Fundamentals: Mastering title tags, meta descriptions, headers, and content optimization strategies for higher rankings. • Advanced Content Optimization Techniques: Utilizing latent semantic indexing, entity salience, and machine learning for content relevance. • Schema Markup & Structured Data: Implementing schema to enhance search engine result display, improve click-through rates, and boost organic traffic. • Image Optimization: Compressing, resizing, and alt-tagging images for faster page load times and improved accessibility. • Mobile-First Indexing & Responsive Design: Ensuring your site is optimized for mobile devices and adheres to Google's mobile-first indexing guidelines. • Site Speed Optimization: Techniques for improving site load times, including content delivery networks, caching, and code optimization. • SEO Analytics & Reporting: Monitoring and measuring site performance using Google Analytics, Google Search Console, and other SEO tools.

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SEO CONTENT: SITE STRUCTURE OPTIMISATION

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London School of International Business (LSIB)

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05 May 2025

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