Professional Certificate in Ad Measurement & Reporting
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⢠Basic Ad Metrics: Understanding Key Performance Indicators (CPM, CTR, CPC, CVR)
⢠Ad Measurement Tools: Google Analytics, Adobe Analytics, Facebook Pixel
⢠Setting up Ad Reporting: Creating and Configuring Dashboards
⢠Data Analysis for Ad Measurement: Identifying Patterns and Trends
⢠Multi-Channel Ad Reporting: Cross-Platform Measurement
⢠Advanced Ad Metrics: Attribution, Lifetime Value (LTV), Return on Ad Spend (ROAS)
⢠Privacy and Compliance in Ad Reporting: GDPR, CCPA
⢠Communicating Ad Measurement Results: Best Practices for Data Visualization and Storytelling
⢠Ad Fraud Detection and Prevention: Click Injection, Pixel Stuffing, Bots
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