Professional Certificate in Ad Measurement & Reporting

Name: Professional Certificate in Ad Measurement & Reporting
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The Professional Certificate in Ad Measurement & Reporting is a comprehensive course designed to provide learners with essential skills in ad measurement and analytics. In today's data-driven world, understanding how to measure and analyze advertising performance is crucial for any marketing professional.

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AboutThisCourse

This course covers key concepts and tools used in ad measurement and reporting, including Google Analytics, Google Tag Manager, and data studio. Learners will gain hands-on experience in setting up and managing ad campaigns, tracking and analyzing performance data, and creating data visualizations to communicate insights effectively. With the growing demand for digital marketing skills, this course is an excellent opportunity for learners to enhance their career prospects. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in marketing, advertising, and analytics. In summary, the Professional Certificate in Ad Measurement & Reporting is a must-take course for anyone looking to build a successful career in digital marketing. With its industry-relevant curriculum and hands-on learning approach, learners can be confident that they will gain the skills and knowledge needed to succeed in this exciting and dynamic field.

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CourseDetails

• Basic Ad Metrics: Understanding Key Performance Indicators (CPM, CTR, CPC, CVR)
• Ad Measurement Tools: Google Analytics, Adobe Analytics, Facebook Pixel
• Setting up Ad Reporting: Creating and Configuring Dashboards
• Data Analysis for Ad Measurement: Identifying Patterns and Trends
• Multi-Channel Ad Reporting: Cross-Platform Measurement
• Advanced Ad Metrics: Attribution, Lifetime Value (LTV), Return on Ad Spend (ROAS)
• Privacy and Compliance in Ad Reporting: GDPR, CCPA
• Communicating Ad Measurement Results: Best Practices for Data Visualization and Storytelling
• Ad Fraud Detection and Prevention: Click Injection, Pixel Stuffing, Bots

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD MEASUREMENT & REPORTING

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London School of International Business (LSIB)

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05 May 2025

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