Executive Development Programme in Testimonial-Focused Communication
-- ViewingNowThe Executive Development Programme in Testimonial-Focused Communication is a certificate course designed to empower professionals with the skills to harness the power of testimonials in their communication strategies. This programme is crucial in today's industry where customer reviews and testimonials significantly influence buying decisions.
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⢠Unit 1: Introduction to Testimonial-Focused Communication
⢠Unit 2: Understanding Customer Experience and Satisfaction
⢠Unit 3: The Power of Authentic Testimonials in Marketing
⢠Unit 4: Developing a Testimonial Collection Strategy
⢠Unit 5: Best Practices for Requesting and Gathering Testimonials
⢠Unit 6: Analyzing and Selecting Impactful Testimonials
⢠Unit 7: Crafting Engaging Testimonial Stories
⢠Unit 8: Implementing Testimonials in Multi-Channel Marketing
⢠Unit 9: Measuring the Effectiveness of Testimonial-Focused Communication
⢠Unit 10: Ethics and Legal Considerations in Testimonial Use
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