Executive Development Programme in Testimonial-Focused Communication

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The Executive Development Programme in Testimonial-Focused Communication is a certificate course designed to empower professionals with the skills to harness the power of testimonials in their communication strategies. This programme is crucial in today's industry where customer reviews and testimonials significantly influence buying decisions.

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With a focus on practical skills and real-world application, learners will discover how to collect, curate, and showcase testimonials to build credibility, trust, and engagement. The course is led by industry experts who provide valuable insights and best practices, enabling professionals to elevate their communication skills and drive business growth. Upon completion, learners will be equipped with a powerful toolset to enhance their career prospects and gain a competitive edge in their respective industries. In an era where authenticity and social proof are paramount, this course is a must-attend for any professional seeking to advance their communication skills and drive success.

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โ€ข Unit 1: Introduction to Testimonial-Focused Communication
โ€ข Unit 2: Understanding Customer Experience and Satisfaction
โ€ข Unit 3: The Power of Authentic Testimonials in Marketing
โ€ข Unit 4: Developing a Testimonial Collection Strategy
โ€ข Unit 5: Best Practices for Requesting and Gathering Testimonials
โ€ข Unit 6: Analyzing and Selecting Impactful Testimonials
โ€ข Unit 7: Crafting Engaging Testimonial Stories
โ€ข Unit 8: Implementing Testimonials in Multi-Channel Marketing
โ€ข Unit 9: Measuring the Effectiveness of Testimonial-Focused Communication
โ€ข Unit 10: Ethics and Legal Considerations in Testimonial Use

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN TESTIMONIAL-FOCUSED COMMUNICATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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