Executive Development Programme in Email for Sales Strategy
-- ViewingNowThe Executive Development Programme in Email for Sales Strategy is a certificate course designed to empower sales professionals with the skills to excel in the digital age. This programme emphasizes the importance of email communication in sales, an area often overlooked despite its critical role in customer engagement and conversion.
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⢠Email Writing Fundamentals: Crafting clear and compelling subject lines, writing concise and engaging body copy, understanding cultural and regional email etiquette.
⢠Sales Strategy and Email Integration: Aligning email communication with overall sales strategy, identifying key touchpoints in the sales process, utilizing email to move prospects through the sales funnel.
⢠Personalization and Segmentation: Tailoring email content to individual prospects, segmenting email lists based on demographics, behaviors, and other criteria.
⢠Email Automation and Workflows: Implementing automated email campaigns, creating dynamic workflows based on prospect behavior, measuring and optimizing email automation performance.
⢠Data Analysis and Reporting: Analyzing email engagement metrics, creating data-driven sales strategies, reporting on email campaign performance to stakeholders.
⢠Compliance and Best Practices: Ensuring email communication complies with legal and regulatory requirements, adhering to email best practices, maintaining email list hygiene and deliverability.
⢠Sales Email Templates and Swipe Files: Creating effective sales email templates, building a library of high-performing swipe files, customizing templates for individual prospects and use cases.
⢠Email for Remote Sales: Utilizing email to build relationships and close deals remotely, incorporating virtual meeting tools and other resources into email communication.
⢠Advanced Email Techniques: Leveraging advanced email features such as dynamic content, A/B testing, and personalized video, integrating email with other sales and marketing channels.
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