Professional Certificate in Online Ad Metrics
-- ViewingNowThe Professional Certificate in Online Ad Metrics is a crucial course designed to equip learners with the essential skills needed to excel in the ever-evolving digital advertising industry. This program focuses on the importance of ad metrics, providing a comprehensive understanding of how to measure and optimize advertising campaigns for maximum impact.
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⢠Understanding Ad Metrics
⢠Key Performance Indicators (KPIs) in Online Advertising
⢠Impressions, Clicks, and Click-Through Rates (CTR)
⢠Conversion Tracking and Cost Per Conversion
⢠Return on Investment (ROI) and Advertising Efficiency Ratio (AER)
⢠Frequency, Reach, and Gross Rating Points (GRPs)
⢠Viewability and Brand Safety Metrics
⢠Attribution Models and Multi-Channel Funnels
⢠Data Analysis and Reporting for Online Ad Metrics
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