Professional Certificate in Online Ad Metrics

Name: Professional Certificate in Online Ad Metrics
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The Professional Certificate in Online Ad Metrics is a crucial course designed to equip learners with the essential skills needed to excel in the ever-evolving digital advertising industry. This program focuses on the importance of ad metrics, providing a comprehensive understanding of how to measure and optimize advertising campaigns for maximum impact.

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AboutThisCourse

In today's digital age, the demand for professionals who can interpret and apply ad metrics data is at an all-time high. By enrolling in this course, learners will gain a competitive edge, mastering the skills required to analyze and interpret data, and make informed decisions to drive business growth. Through hands-on experience and real-world examples, this course equips learners with the necessary skills to advance their careers in digital marketing, advertising, or data analysis. By the end of this program, learners will have a solid understanding of ad metrics, enabling them to create effective, results-driven advertising campaigns.

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CourseDetails

• Understanding Ad Metrics 

• Key Performance Indicators (KPIs) in Online Advertising 

• Impressions, Clicks, and Click-Through Rates (CTR) 

• Conversion Tracking and Cost Per Conversion 

• Return on Investment (ROI) and Advertising Efficiency Ratio (AER) 

• Frequency, Reach, and Gross Rating Points (GRPs) 

• Viewability and Brand Safety Metrics 

• Attribution Models and Multi-Channel Funnels 

• Data Analysis and Reporting for Online Ad Metrics

CareerPath

In the ever-evolving landscape of digital marketing, the demand for professionals skilled in Online Ad Metrics has surged. This section showcases a 3D pie chart representing the UK job market trends and skill demand in this niche. The chart reveals a thriving industry with various roles, such as Digital Marketing Managers, PPC Specialists, SEO Specialists, Social Media Managers, and Content Marketing Specialists. Each segment's size corresponds to the demand for that specific role, offering a glimpse into the competitive landscape and growth opportunities. To provide an engaging visual experience, the chart is designed with a transparent background, ensuring the content seamlessly integrates with the webpage. The responsive nature of this chart guarantees optimal display on all devices, ensuring accessibility and a captivating user experience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN ONLINE AD METRICS

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London School of International Business (LSIB)

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05 May 2025

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