Executive Development Programme in Employer Branding and Social Media Strategy
-- ViewingNowThe Executive Development Programme in Employer Branding and Social Media Strategy certificate course is a comprehensive programme designed to empower professionals with the skills to create and manage powerful employer brands and social media strategies. In today's digital age, a strong employer brand and social media presence are crucial for attracting and retaining top talent.
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⢠Employer Branding Fundamentals – Understanding the importance of a strong employer brand, its impact on recruitment and retention, and how to differentiate from competitors.
⢠Social Media Landscape – Overview of popular social media platforms, their user demographics, and how they can be leveraged for employer branding.
⢠Content Strategy for Employer Branding – Developing a content strategy that showcases company culture, values, and employee experiences to attract top talent.
⢠Social Media Analytics – Monitoring and measuring the effectiveness of social media campaigns, understanding engagement metrics, and adjusting strategies accordingly.
⢠Building and Managing Online Communities – Creating a welcoming and inclusive environment for followers, fostering engagement, and managing online reputation.
⢠Social Recruiting – Using social media to source, engage, and hire top talent, and integrating social media into the overall recruitment strategy.
⢠Legal and Ethical Considerations – Ensuring compliance with privacy laws, avoiding bias in recruitment, and maintaining a positive image online.
⢠Influencer Marketing – Collaborating with influencers to amplify employer brand, and building relationships with brand ambassadors.
⢠Case Studies in Employer Branding – Analyzing successful employer branding campaigns, and identifying best practices and trends.
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