Executive Development Programme in Employer Branding and Social Media Strategy

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The Executive Development Programme in Employer Branding and Social Media Strategy certificate course is a comprehensive programme designed to empower professionals with the skills to create and manage powerful employer brands and social media strategies. In today's digital age, a strong employer brand and social media presence are crucial for attracting and retaining top talent.

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AboutThisCourse

This course focuses on the importance of these areas, addressing industry demand for experts who can effectively navigate the complex world of employer branding and social media. Through this programme, learners will gain essential skills in areas such as social media management, employment branding, digital marketing, and analytics. These skills will not only enhance their current roles but also open up new career advancement opportunities. By the end of the course, learners will have the tools and knowledge to develop and implement effective employer branding and social media strategies that drive business results. Invest in your career and join the ranks of successful professionals who have completed this industry-leading programme.

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CourseDetails

• Employer Branding Fundamentals – Understanding the importance of a strong employer brand, its impact on recruitment and retention, and how to differentiate from competitors.
• Social Media Landscape – Overview of popular social media platforms, their user demographics, and how they can be leveraged for employer branding.
• Content Strategy for Employer Branding – Developing a content strategy that showcases company culture, values, and employee experiences to attract top talent.
• Social Media Analytics – Monitoring and measuring the effectiveness of social media campaigns, understanding engagement metrics, and adjusting strategies accordingly.
• Building and Managing Online Communities – Creating a welcoming and inclusive environment for followers, fostering engagement, and managing online reputation.
• Social Recruiting – Using social media to source, engage, and hire top talent, and integrating social media into the overall recruitment strategy.
• Legal and Ethical Considerations – Ensuring compliance with privacy laws, avoiding bias in recruitment, and maintaining a positive image online.
• Influencer Marketing – Collaborating with influencers to amplify employer brand, and building relationships with brand ambassadors.
• Case Studies in Employer Branding – Analyzing successful employer branding campaigns, and identifying best practices and trends.

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This section highlights the Executive Development Programme in Employer Branding and Social Media Strategy, featuring a 3D pie chart that visualizes the UK job market trends. The chart showcases the percentage distribution of various roles to help professionals understand the skill demand and industry relevance. The 3D pie chart emphasizes the growth of digital marketing, social media specialization, employer branding, content marketing, and SEO. By focusing on these roles, industry professionals can identify the evolving job market and equip themselves with the required skills to succeed in the ever-changing landscape of Employer Branding and Social Media Strategy. The Google Charts 3D pie chart is responsive, adaptable to all screen sizes, and designed with a transparent background to seamlessly blend with the webpage layout. The chart offers a captivating visual to engage users and convey essential information about the industry's job market trends.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN EMPLOYER BRANDING AND SOCIAL MEDIA STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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