Executive Development Programme in Hotel Marketing: Leading with Data
-- ViewingNowThe Executive Development Programme in Hotel Marketing: Leading with Data certificate course is a comprehensive program designed to equip hospitality professionals with essential data-driven marketing skills. In today's digital age, hotels rely heavily on data analytics to drive marketing strategies and stay competitive.
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⢠Data-Driven Decision Making in Hotel Marketing: Understand the importance of data-driven decision making in hotel marketing, and learn how to use data to drive strategic and tactical marketing decisions.
⢠Data Analytics for Hotel Marketers: Gain a solid understanding of the fundamentals of data analytics, including data collection, cleaning, and analysis techniques. Learn how to use data analytics tools like Excel, Tableau, and R to analyze hotel marketing data.
⢠Market Research for Hotel Marketers: Learn how to conduct market research to gain insights into customer behavior, preferences, and needs. Understand how to use market research to inform hotel marketing strategies and tactics.
⢠Customer Relationship Management (CRM) for Hotels: Learn how to use CRM systems to manage customer relationships, track customer interactions, and analyze customer data to improve hotel marketing performance.
⢠Digital Marketing for Hotels: Understand the latest trends and best practices in digital marketing for hotels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Learn how to use data to optimize digital marketing campaigns for hotels.
⢠Revenue Management for Hotels: Learn how to use data to optimize pricing, inventory management, and distribution strategies for hotels. Understand how to use revenue management techniques to drive revenue growth and profitability.
⢠Branding and Positioning for Hotels: Learn how to use data to develop effective branding and positioning strategies for hotels. Understand how to use data to measure brand performance and adjust branding and positioning strategies accordingly.
⢠Data Visualization for Hotel Marketers: Learn how to use data visualization tools to present data in a clear and compelling way. Understand how to use data visualization to communicate insights, trends, and patterns to stakeholders.
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