Executive Development Programme in Hotel Marketing: Leading with Data

Name: Executive Development Programme in Hotel Marketing: Leading with Data
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The Executive Development Programme in Hotel Marketing: Leading with Data certificate course is a comprehensive program designed to equip hospitality professionals with essential data-driven marketing skills. In today's digital age, hotels rely heavily on data analytics to drive marketing strategies and stay competitive.

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AboutThisCourse

This course is important for hospitality professionals looking to advance their careers, as it provides a deep understanding of data-driven marketing principles and how to apply them in a hotel context. The course covers topics such as data storytelling, digital marketing, revenue management, and customer relationship management. Learners will gain hands-on experience with industry-leading tools and techniques, enabling them to lead marketing initiatives that drive revenue and customer loyalty. With a focus on practical application, this course is highly relevant to the needs of the hospitality industry and is in high demand among employers seeking professionals with advanced marketing skills. Upon completion of the course, learners will be equipped with the skills and knowledge needed to advance their careers in hotel marketing and stay competitive in the rapidly evolving hospitality industry. Whether you're a seasoned hospitality professional or just starting out, this course is an excellent investment in your career development.

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CourseDetails

• Data-Driven Decision Making in Hotel Marketing: Understand the importance of data-driven decision making in hotel marketing, and learn how to use data to drive strategic and tactical marketing decisions.
• Data Analytics for Hotel Marketers: Gain a solid understanding of the fundamentals of data analytics, including data collection, cleaning, and analysis techniques. Learn how to use data analytics tools like Excel, Tableau, and R to analyze hotel marketing data.
• Market Research for Hotel Marketers: Learn how to conduct market research to gain insights into customer behavior, preferences, and needs. Understand how to use market research to inform hotel marketing strategies and tactics.
• Customer Relationship Management (CRM) for Hotels: Learn how to use CRM systems to manage customer relationships, track customer interactions, and analyze customer data to improve hotel marketing performance.
• Digital Marketing for Hotels: Understand the latest trends and best practices in digital marketing for hotels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Learn how to use data to optimize digital marketing campaigns for hotels.
• Revenue Management for Hotels: Learn how to use data to optimize pricing, inventory management, and distribution strategies for hotels. Understand how to use revenue management techniques to drive revenue growth and profitability.
• Branding and Positioning for Hotels: Learn how to use data to develop effective branding and positioning strategies for hotels. Understand how to use data to measure brand performance and adjust branding and positioning strategies accordingly.
• Data Visualization for Hotel Marketers: Learn how to use data visualization tools to present data in a clear and compelling way. Understand how to use data visualization to communicate insights, trends, and patterns to stakeholders.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN HOTEL MARKETING: LEADING WITH DATA

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London School of International Business (LSIB)

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05 May 2025

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