Executive Development Programme in Ad Targeting for Mobile

Name: Executive Development Programme in Ad Targeting for Mobile
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The Executive Development Programme in Ad Targeting for Mobile is a certificate course designed to empower professionals with cutting-edge skills in mobile ad targeting. This programme emphasizes the importance of data-driven decision-making and personalized marketing in today's mobile-centric world.

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AboutThisCourse

With the rapid growth of mobile devices and their increasing role in consumer behavior, the demand for experts in mobile ad targeting has surged. This course equips learners with the essential skills to meet this demand, offering in-depth training on topics such as audience segmentation, cross-device tracking, and real-time bidding. By completing this programme, learners will gain a competitive edge in their careers, with the ability to develop and implement effective mobile ad targeting strategies that drive business growth. This course is a must-attend for marketing professionals, digital advertisers, and mobile app developers seeking to advance their skills and stay ahead in the ever-evolving digital advertising landscape.

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CourseDetails

• Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the differences between various ad formats and the importance of context in ad placement.
• User Data and Privacy: Exploring the role of user data in mobile ad targeting, including collection, analysis, and privacy concerns.
• Location-Based Ad Targeting: Learning how to use location data for targeted mobile advertising, including the use of geofencing and beacons.
• Audience Segmentation and Personalization: Understanding how to segment audiences based on demographics, interests, and behavior, and how to deliver personalized ads to each segment.
• Cross-Device Targeting: Learning how to target users across multiple devices, including mobile, desktop, and connected TV.
• Mobile Advertising Metrics and Analytics: Understanding the key metrics used to measure the success of mobile ad campaigns, and how to use analytics to optimize ad targeting.
• Mobile Ad Fraud and Brand Safety: Exploring the challenges of mobile ad fraud and brand safety, and learning how to protect your ad campaigns from these threats.
• Ethical Considerations in Mobile Ad Targeting: Discussing the ethical considerations of mobile ad targeting, including issues related to privacy, discrimination, and user consent.

CareerPath

The **Executive Development Programme in Ad Targeting for Mobile** is designed to help professionals gain a comprehensive understanding of the industry's best practices and tools to optimize ad targeting for mobile. This section highlights the job market trends through a 3D Pie Chart, featuring the most relevant roles in the UK market: 1. **Marketing Analyst**: These professionals interpret data to help businesses make informed decisions about advertising campaigns. The 3D Pie Chart shows that Marketing Analysts represent 30% of the job market in the UK. With an average salary range of £28,000-£45,000, Marketing Analysts play a vital role in understanding customer behavior, trends, and patterns. 2. **Ad Operations Specialist**: Ad Operations Specialists manage advertising campaigns, ensuring their smooth delivery and execution. The 3D Pie Chart indicates that Ad Operations Specialists account for 25% of the job market. Their roles are essential in tracking the efficiency of ad campaigns, maintaining ad server logs, and managing billing and inventory reconciliation. 3. **Mobile Advertising Strategist**: Mobile Advertising Strategists develop campaigns that target mobile users. They represent 20% of the job market, focusing on mobile user experience, app development, and mobile-specific advertising platforms. With an average salary range of £35,000-£60,000, they design and implement mobile advertising strategies to reach the right audience at the right time. 4. **Data Scientist (Mobile Advertising)**: Data Scientists specializing in mobile advertising analyze vast amounts of data to help businesses make informed decisions. Accounting for 15% of the job market with an average salary range of £40,000-£80,000, they build predictive models and create data-driven insights to improve advertising performance. 5. **Mobile Advertising Technology Engineer**: Mobile Advertising Technology Engineers develop and maintain the technology infrastructure that supports mobile advertising platforms. They constitute 10% of the job market, with an average salary range of £50,000-£90,000. They work on optimizing ad delivery, improving ad formats, and increasing user engagement in mobile ads.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING FOR MOBILE

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London School of International Business (LSIB)

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05 May 2025

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