Executive Development Programme in Ad Targeting for Mobile
-- ViewingNowThe Executive Development Programme in Ad Targeting for Mobile is a certificate course designed to empower professionals with cutting-edge skills in mobile ad targeting. This programme emphasizes the importance of data-driven decision-making and personalized marketing in today's mobile-centric world.
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โข Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the differences between various ad formats and the importance of context in ad placement.
โข User Data and Privacy: Exploring the role of user data in mobile ad targeting, including collection, analysis, and privacy concerns.
โข Location-Based Ad Targeting: Learning how to use location data for targeted mobile advertising, including the use of geofencing and beacons.
โข Audience Segmentation and Personalization: Understanding how to segment audiences based on demographics, interests, and behavior, and how to deliver personalized ads to each segment.
โข Cross-Device Targeting: Learning how to target users across multiple devices, including mobile, desktop, and connected TV.
โข Mobile Advertising Metrics and Analytics: Understanding the key metrics used to measure the success of mobile ad campaigns, and how to use analytics to optimize ad targeting.
โข Mobile Ad Fraud and Brand Safety: Exploring the challenges of mobile ad fraud and brand safety, and learning how to protect your ad campaigns from these threats.
โข Ethical Considerations in Mobile Ad Targeting: Discussing the ethical considerations of mobile ad targeting, including issues related to privacy, discrimination, and user consent.
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