Masterclass Certificate in Consumer Behavior and Customer Relationship Management

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The Masterclass Certificate in Consumer Behavior and Customer Relationship Management is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven business landscape. This course is crucial for professionals seeking to understand customer behavior, preferences, and needs, enabling them to make informed business decisions and build long-lasting customer relationships.

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AboutThisCourse

The course covers topics such as customer segmentation, targeting, positioning, brand management, and customer relationship management strategies. Learners will gain a deep understanding of consumer behavior, decision-making processes, and how to leverage data analytics to drive customer engagement and loyalty. With the increasing demand for professionals who can leverage data to drive business growth, this course is highly relevant to industries such as marketing, sales, customer service, and market research. By completing this course, learners will be able to demonstrate their expertise in consumer behavior and customer relationship management, making them stand out in a competitive job market.

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โ€ข Consumer Behavior: An Overview
โ€ข Understanding Customer Needs and Motivations
โ€ข Customer Decision-Making Process
โ€ข Consumer Perception and Attitude Formation
โ€ข The Role of Psychology in Consumer Behavior
โ€ข Customer Relationship Management: An Introduction
โ€ข Building Customer Relationships: Strategies and Tactics
โ€ข Measuring Customer Satisfaction and Loyalty
โ€ข Customer Value Management and Profit Optimization
โ€ข Implementing CRM Systems and Technologies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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