Executive Development Programme in Sales & Marketing for the Digital Transformation

Name: Executive Development Programme in Sales & Marketing for the Digital Transformation
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The Executive Development Programme in Sales & Marketing for Digital Transformation is a certificate course designed to equip learners with essential skills for career advancement in the rapidly evolving digital landscape. This programme emphasizes the importance of digital transformation in sales and marketing, focusing on strategies to reach and engage customers in the digital age.

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AboutThisCourse

With an increasing demand for professionals who can effectively navigate the digital world, this programme offers a unique opportunity for learners to enhance their skills and stay ahead of the curve. Participants will gain a deep understanding of the latest trends and best practices in digital marketing, social media, data analytics, and e-commerce, among other areas. By completing this programme, learners will be able to develop and implement effective sales and marketing strategies that leverage the power of digital technologies. They will also gain the confidence and skills necessary to lead successful digital transformation initiatives within their organizations, making them highly valuable assets in today's dynamic business environment.

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CourseDetails

• Digital Transformation in Sales & Marketing: Understanding the impact of digital transformation on sales and marketing strategies, tools, and techniques.
• Data-Driven Marketing: Leveraging data analytics for customer insights, segmentation, targeting, and positioning.
• Social Media Marketing: Building and executing social media campaigns to engage customers and build brand awareness.
• Search Engine Marketing (SEM): Optimizing search engine results through paid and organic strategies.
• Content Marketing: Developing and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• Email Marketing: Creating and implementing effective email campaigns for lead generation, conversion, and retention.
• Mobile Marketing: Reaching customers through mobile devices and applications, including SMS, MMS, and in-app advertising.
• E-commerce Strategies: Maximizing online sales through website optimization, user experience, and conversion rate optimization.
• Digital Marketing Analytics: Measuring and analyzing digital marketing performance to optimize campaigns and improve ROI.
• Ethics in Digital Marketing: Ensuring ethical and responsible marketing practices in the digital age.

CareerPath

In the ever-evolving **digital transformation** landscape, sales & marketing roles have become increasingly critical for businesses seeking to stay ahead. Our **Executive Development Programme** focuses on developing professionals in this area, covering diverse roles like Digital Marketing Manager, E-commerce Specialist, SEO Specialist, Content Marketing Manager, and Salesforce Administrator. Let's explore the growing demand for these roles and their respective salary ranges in the UK: 1. **Digital Marketing Manager**: With digital marketing's essential role in competitive business strategies, these professionals oversee online marketing campaigns, SEO, social media, and content development. Average UK salary: £35,000 to £50,000. 2. **E-commerce Specialist**: As online shopping continues to surge, E-commerce Specialists manage a company's web presence, optimizing user experience, and driving sales. Average UK salary: £25,000 to £40,000. 3. **SEO Specialist**: With organic search still a fundamental traffic source, SEO Specialists optimize websites and content, ensuring visibility in search results. Average UK salary: £24,000 to £36,000. 4. **Content Marketing Manager**: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, these professionals drive profitable customer action. Average UK salary: £27,000 to £45,000. 5. **Salesforce Administrator**: As a leading CRM platform, Salesforce Administrators ensure successful implementation and utilization, managing user accounts, security, and customization. Average UK salary: £30,000 to £50,000. Our Executive Development Programme offers comprehensive training, ensuring a firm understanding of these roles, their importance, and the skills required to excel. Equip yourself with the knowledge and expertise to thrive in the evolving digital transformation sales & marketing landscape!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES & MARKETING FOR THE DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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