Executive Development Programme in Market Targeting Mastery

Name: Executive Development Programme in Market Targeting Mastery
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The Executive Development Programme in Market Targeting Mastery is a certificate course designed to empower professionals with the essential skills needed to excel in today's data-driven marketing landscape. This programme emphasizes the importance of market targeting in achieving business growth and maximizing return on investment.

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AboutThisCourse

In an era where customer expectations are rapidly evolving, mastering market targeting has become a critical success factor for any organization. This course provides a comprehensive understanding of market segmentation, positioning, and targeting strategies, enabling learners to make informed, data-driven decisions that drive business success. By enrolling in this course, learners will gain a competitive edge in their careers, with the skills and knowledge needed to develop and implement effective market targeting strategies that deliver results. With a focus on real-world application, this programme is in high demand across industries, making it an ideal choice for professionals looking to advance their careers and make a lasting impact in their organizations.

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CourseDetails

• Market Segmentation: Understanding the market and segmenting it effectively to target the right customers.
• Targeting Strategy: Identifying and selecting the most profitable market segments and developing strategies to reach them.
• Buyer Personas: Creating detailed profiles of ideal customers to guide marketing efforts and improve targeting.
• Positioning: Establishing a unique and valuable position in the minds of the target customers.
• Value Proposition: Communicating the unique benefits and value that the product or service offers to the target market.
• Marketing Mix: Implementing the 4Ps of marketing (Product, Price, Place, Promotion) to effectively reach and engage the target market.
• Customer Lifetime Value: Understanding the long-term value of customers and using this insight to inform targeting and retention strategies.
• Measurement and Analysis: Tracking and analyzing key metrics to evaluate the effectiveness of targeting efforts and make data-driven decisions.

Note: This list is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.

CareerPath

The Executive Development Programme in Market Targeting Mastery is designed for professionals seeking to gain a competitive edge in the UK job market. This programme focuses on honing your skills in market research, sales, product management, and data analysis while enhancing your understanding of job market trends and salary ranges. In this 3D pie chart, we represent the percentage of roles within the marketing and sales domain, providing you with a clear understanding of the most in-demand positions. This visual representation also highlights the salary ranges, allowing you to make informed decisions about your career path. *Market Research Analyst*: This role focuses on gathering and analyzing data to help companies understand their customers and competitors. The average salary in the UK ranges between £25,000 and £40,000 per year. *Sales Manager*: As a sales manager, you'll lead a team of sales representatives, drive revenue growth, and develop sales strategies. The average salary in the UK for sales managers is between £30,000 and £60,000 per year. *Marketing Manager*: In this role, you will be responsible for planning, executing, and measuring marketing campaigns for your organization. The average salary in the UK for marketing managers ranges between £30,000 and £60,000 per year. *Business Development Manager*: Business development managers focus on expanding business opportunities and identifying new markets for their companies. The average salary in the UK ranges between £35,000 and £70,000 per year. *Product Manager*: Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. The average salary in the UK for product managers ranges between £40,000 and £80,000 per year. *Data Analyst*: Data analysts interpret complex data and present the insights they find in a way that's easy to understand. The average salary in the UK for data analysts ranges between £25,000 and £5

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET TARGETING MASTERY

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London School of International Business (LSIB)

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05 May 2025

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