Executive Development Programme in Market Targeting Mastery
-- ViewingNowThe Executive Development Programme in Market Targeting Mastery is a certificate course designed to empower professionals with the essential skills needed to excel in today's data-driven marketing landscape. This programme emphasizes the importance of market targeting in achieving business growth and maximizing return on investment.
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โข Market Segmentation: Understanding the market and segmenting it effectively to target the right customers.
โข Targeting Strategy: Identifying and selecting the most profitable market segments and developing strategies to reach them.
โข Buyer Personas: Creating detailed profiles of ideal customers to guide marketing efforts and improve targeting.
โข Positioning: Establishing a unique and valuable position in the minds of the target customers.
โข Value Proposition: Communicating the unique benefits and value that the product or service offers to the target market.
โข Marketing Mix: Implementing the 4Ps of marketing (Product, Price, Place, Promotion) to effectively reach and engage the target market.
โข Customer Lifetime Value: Understanding the long-term value of customers and using this insight to inform targeting and retention strategies.
โข Measurement and Analysis: Tracking and analyzing key metrics to evaluate the effectiveness of targeting efforts and make data-driven decisions.
Note: This list is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.
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