Professional Certificate in EdTech Paid Advertising Foundations

Name: Professional Certificate in EdTech Paid Advertising Foundations
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The Professional Certificate in EdTech Paid Advertising Foundations is a comprehensive course designed to equip learners with essential skills in paid advertising, specifically tailored for the EdTech industry. This program emphasizes the importance of data-driven decision making, strategic planning, and creative execution in paid advertising campaigns.

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AboutThisCourse

In today's digital age, the demand for EdTech paid advertising specialists is at an all-time high. This course provides learners with the necessary skills to meet this demand and excel in their careers. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to create, manage, and optimize effective paid advertising campaigns. By the end of this course, learners will have a solid understanding of paid advertising strategies and tactics, and will be able to demonstrate their proficiency in this field. This certificate course is an excellent opportunity for professionals looking to advance their careers in EdTech, digital marketing, or related fields.

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CourseDetails

• EdTech Paid Advertising Fundamentals • Understanding the basics of EdTech paid advertising, including the benefits and challenges of promoting educational technology products and services through online advertisements. • Platforms for Paid Advertising • Exploring popular EdTech paid advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads, and learning how to choose the right platform for your EdTech business. • Keyword Research • Mastering the art of keyword research to identify the most relevant and profitable keywords for your EdTech paid advertising campaigns. • Ad Copywriting • Crafting compelling and persuasive ad copy that resonates with your target audience and drives clicks and conversions. • Landing Page Optimization • Designing and optimizing landing pages that convert visitors into leads and customers, and align with your EdTech paid advertising campaigns. • Audience Targeting • Learning how to target the right audience for your EdTech paid advertising campaigns, including demographics, interests, behaviors, and intent. • Budgeting and Bidding Strategies • Understanding how to allocate your EdTech paid advertising budget effectively, and how to bid on keywords and placements to maximize your ROI. • Measuring and Analyzing Performance • Learning how to track and analyze the performance of your EdTech paid advertising campaigns, and how to use data and insights to optimize and improve your strategies. • Scaling and Automation • Exploring tools and techniques for scaling and automating your EdTech paid advertising campaigns, and how to use them to increase efficiency and reduce costs.

CareerPath

The EdTech Paid Advertising Foundations program prepares professionals for various roles in the technology-driven education industry, such as: - **EdTech Paid Advertising Specialist**: These professionals create, manage, and optimize digital advertising campaigns for educational technology products and services. - **Digital Marketing Manager**: Overseeing digital marketing efforts, including social media, content creation, and email campaigns, helps education companies reach their target audience effectively. - **Marketing Analyst**: Analyzing market trends, customer preferences, and campaign performance to optimize marketing strategies and drive growth in the EdTech sector. - **SEO Specialist**: Improving search engine rankings and online visibility for educational technology websites, thus increasing organic traffic and conversions. These roles are essential for EdTech companies and educational institutions seeking to expand their reach and promote their offerings in a competitive market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EDTECH PAID ADVERTISING FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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