Professional Certificate in EdTech Paid Advertising Foundations
-- ViewingNowThe Professional Certificate in EdTech Paid Advertising Foundations is a comprehensive course designed to equip learners with essential skills in paid advertising, specifically tailored for the EdTech industry. This program emphasizes the importance of data-driven decision making, strategic planning, and creative execution in paid advertising campaigns.
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โข EdTech Paid Advertising Fundamentals • Understanding the basics of EdTech paid advertising, including the benefits and challenges of promoting educational technology products and services through online advertisements. โข Platforms for Paid Advertising • Exploring popular EdTech paid advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads, and learning how to choose the right platform for your EdTech business. โข Keyword Research • Mastering the art of keyword research to identify the most relevant and profitable keywords for your EdTech paid advertising campaigns. โข Ad Copywriting • Crafting compelling and persuasive ad copy that resonates with your target audience and drives clicks and conversions. โข Landing Page Optimization • Designing and optimizing landing pages that convert visitors into leads and customers, and align with your EdTech paid advertising campaigns. โข Audience Targeting • Learning how to target the right audience for your EdTech paid advertising campaigns, including demographics, interests, behaviors, and intent. โข Budgeting and Bidding Strategies • Understanding how to allocate your EdTech paid advertising budget effectively, and how to bid on keywords and placements to maximize your ROI. โข Measuring and Analyzing Performance • Learning how to track and analyze the performance of your EdTech paid advertising campaigns, and how to use data and insights to optimize and improve your strategies. โข Scaling and Automation • Exploring tools and techniques for scaling and automating your EdTech paid advertising campaigns, and how to use them to increase efficiency and reduce costs.
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