Certificate in Programmatic Buying for EdTech

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The Certificate in Programmatic Buying for EdTech is a career-advancing course that provides learners with essential skills in automated ad buying. This certification is crucial in today's digital age, where programmatic buying has become a $130 billion industry and is expected to grow.

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AboutThisCourse

The course equips learners with the knowledge to effectively plan, buy, and measure digital advertising campaigns using programmatic platforms. Learners gain hands-on experience with industry-leading tools such as Google DV360, The Trade Desk, and Adobe Audience Manager. By earning this certification, learners demonstrate proficiency in programmatic strategies, audience segmentation, data-driven decision making, and campaign optimization. This sets them apart as informed, skilled professionals in a highly demanded and competitive field.

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CourseDetails

• Introduction to Programmatic Buying • Definition, History, Current Trends
• Programmatic Ecosystem • Key Players, Buying Models, Ad Exchanges
• Data Management • Audience Segmentation, Targeting, Measurement
• Programmatic Creative • Dynamic Ads, Creative Optimization, Personalization
• Demand Side Platforms (DSPs) • Overview, Features, Integration
• Supply Side Platforms (SSPs) • Functionality, Inventory Management, Monetization
• Ad Operations • Campaign Setup, Tracking, Reporting
• Fraud Prevention & Brand Safety • Strategies, Tools, Compliance
• Future of Programmatic Buying • Emerging Technologies, Predictions, Opportunities

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN PROGRAMMATIC BUYING FOR EDTECH
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London School of International Business (LSIB)
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05 May 2025
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