Certificate in Programmatic Buying for EdTech
-- ViewingNowThe Certificate in Programmatic Buying for EdTech is a career-advancing course that provides learners with essential skills in automated ad buying. This certification is crucial in today's digital age, where programmatic buying has become a $130 billion industry and is expected to grow.
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โข Introduction to Programmatic Buying • Definition, History, Current Trends
โข Programmatic Ecosystem • Key Players, Buying Models, Ad Exchanges
โข Data Management • Audience Segmentation, Targeting, Measurement
โข Programmatic Creative • Dynamic Ads, Creative Optimization, Personalization
โข Demand Side Platforms (DSPs) • Overview, Features, Integration
โข Supply Side Platforms (SSPs) • Functionality, Inventory Management, Monetization
โข Ad Operations • Campaign Setup, Tracking, Reporting
โข Fraud Prevention & Brand Safety • Strategies, Tools, Compliance
โข Future of Programmatic Buying • Emerging Technologies, Predictions, Opportunities
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