Executive Development Programme in Acquisition Marketing: Growth

Name: Executive Development Programme in Acquisition Marketing: Growth
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The Executive Development Programme in Acquisition Marketing: Growth certificate course is a comprehensive program designed to meet the growing industry demand for experts in acquisition marketing. This course emphasizes the importance of data-driven strategies, customer-centric approaches, and innovative techniques to attract, engage, and retain customers.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in customer acquisition, segmentation, targeting, positioning, and retention. They will learn to leverage various marketing channels such as email, social media, search engine marketing, and content marketing to drive growth and revenue. The course also covers advanced topics like marketing automation, attribution modeling, and predictive analytics, equipping learners with the necessary tools to make informed marketing decisions. As businesses continue to prioritize customer acquisition and retention, there is a high industry demand for professionals with expertise in acquisition marketing. By completing this course, learners will be well-positioned to advance their careers in marketing, sales, product management, or entrepreneurship, making a significant impact on their organization's growth and success.

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CourseDetails

• Acquisition Marketing Fundamentals: Understanding the basics of acquisition marketing, customer lifecycle, and growth strategies.
• Targeting and Segmentation: Identifying and segmenting target audiences, creating buyer personas, and developing data-driven marketing strategies.
• Multi-Channel Marketing: Leveraging various channels such as email, social media, content marketing, and search engine marketing to maximize reach and engagement.
• Performance Measurement and Analytics: Tracking and analyzing key performance indicators (KPIs), attribution modeling, and leveraging data-driven insights for continuous improvement.
• Customer Value Optimization: Maximizing customer lifetime value (CLV) through upselling, cross-selling, and retention strategies.
• Mergers and Acquisitions (M&A) Marketing: Understanding the unique aspects of marketing in M&A scenarios, including brand alignment, cultural integration, and change management.
• Marketing Technology Stack: Exploring the latest marketing tools and technologies to streamline processes, automate workflows, and improve efficiency.
• Ethics and Compliance in Marketing: Adhering to legal and ethical guidelines, managing data privacy, and maintaining brand reputation.

CareerPath

The **Executive Development Programme in Acquisition Marketing: Growth** highlights the most sought-after roles in the ever-evolving UK marketing landscape. Our programme dives deep into the trends and demands of these roles, providing you with a comprehensive understanding of the industry's needs. 1. **Digital Marketing Manager**: The demand for skilled professionals in this role has skyrocketed, making up 35% of the market. With an average salary of £45,000, these individuals lead and manage a company's digital marketing strategy. 2. **Performance Marketing Specialist**: A key component of any growth-focused marketing team, the Performance Marketing Specialist holds 25% of the market share. With an average salary ranging from £30,000-£40,000, these experts specialise in data-driven marketing campaigns. 3. **Content Marketing Manager**: These professionals create, optimise, and manage content to attract and engage a target audience, taking up 20% of the market share. With an average salary of £38,000, they play a crucial role in the inbound marketing process. 4. **SEO Specialist**: Ranking high on the list with 10% of the market share, SEO Specialists focus on improving a website's organic search engine rankings to boost visibility and traffic. Their average salary ranges from £25,000-£35,000. 5. **Social Media Manager**: As the title suggests, these professionals oversee a company's social media presence. With 10% of the market share, their role is essential in building a strong brand identity and engaging with potential customers. The average salary for Social Media Managers is £30,000. These insights provide valuable guidance for career development in acquisition marketing, with a focus on growth-centric strategies. By understanding the industry's needs and trends, you can make informed decisions about your career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ACQUISITION MARKETING: GROWTH

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London School of International Business (LSIB)

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05 May 2025

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