Global Certificate in PR & Crisis Communications Best Practices

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The Global Certificate in PR & Crisis Communications Best Practices course is a must for professionals seeking to excel in the rapidly evolving communications landscape. This comprehensive course focuses on crisis prevention, preparation, and response, providing learners with essential skills to manage critical situations effectively.

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AboutThisCourse

In today's interconnected world, crisis communications expertise is in high demand, with 69% of organizations experiencing a crisis at least once a year, according to the Institute for Crisis Management. By enrolling in this course, learners demonstrate their commitment to mastering industry best practices and staying ahead of the curve. By the end of this course, learners will have developed a deep understanding of how to plan, implement, and evaluate crisis communications strategies that protect and enhance their organization's reputation. With this valuable certification, professionals can advance their careers, gain a competitive edge, and become indispensable assets to their teams.

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CourseDetails

• PR Fundamentals: Understanding public relations, its role, and key principles.
• Crisis Communications: Defining crisis communications, its importance, and common mistakes.
• Crisis Preparedness: Developing crisis communication plans, assessing risks, and setting up monitoring systems.
• Message Development: Creating effective messages during crises, aligning with brand values, and using empathy.
• Media Relations: Building strong media relationships, handling interviews, and using press releases.
• Digital & Social Media: Leveraging digital platforms, managing online reputation, and handling social media crises.
• Stakeholder Engagement: Identifying stakeholders, building relationships, and managing expectations.
• Crisis Simulation: Conducting crisis simulations, evaluating performance, and refining strategies.
• Recovery & Learning: Rebuilding reputation post-crisis, learning from experiences, and improving future responses.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN PR & CRISIS COMMUNICATIONS BEST PRACTICES
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London School of International Business (LSIB)
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05 May 2025
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