Global Certificate in PR & Crisis Communications Best Practices
-- ViewingNowThe Global Certificate in PR & Crisis Communications Best Practices course is a must for professionals seeking to excel in the rapidly evolving communications landscape. This comprehensive course focuses on crisis prevention, preparation, and response, providing learners with essential skills to manage critical situations effectively.
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โข PR Fundamentals: Understanding public relations, its role, and key principles.
โข Crisis Communications: Defining crisis communications, its importance, and common mistakes.
โข Crisis Preparedness: Developing crisis communication plans, assessing risks, and setting up monitoring systems.
โข Message Development: Creating effective messages during crises, aligning with brand values, and using empathy.
โข Media Relations: Building strong media relationships, handling interviews, and using press releases.
โข Digital & Social Media: Leveraging digital platforms, managing online reputation, and handling social media crises.
โข Stakeholder Engagement: Identifying stakeholders, building relationships, and managing expectations.
โข Crisis Simulation: Conducting crisis simulations, evaluating performance, and refining strategies.
โข Recovery & Learning: Rebuilding reputation post-crisis, learning from experiences, and improving future responses.
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