Professional Certificate in Senior Customer Journey Mapping

Name: Professional Certificate in Senior Customer Journey Mapping
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The Professional Certificate in Senior Customer Journey Mapping is a course designed to equip learners with the essential skills to advance their careers in customer experience management. This program focuses on the importance of understanding customer needs, behaviors, and emotions throughout their journey with a company.

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AboutThisCourse

In today's competitive business landscape, organizations that prioritize customer experience (CX) are more likely to succeed. According to a recent study by Deloitte, companies that lead in CX generate 3x more revenue than their peers. Therefore, there is high industry demand for professionals who can design and optimize customer journeys to drive business growth. This certificate course covers best practices in customer journey mapping, stakeholder management, data analysis, and user experience design. Learners will gain hands-on experience in creating customer journey maps, designing customer-centric solutions, and presenting insights to stakeholders. By completing this program, learners will be able to demonstrate their expertise in customer journey mapping and position themselves for career advancement in various industries.

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CourseDetails

• Customer Journey Mapping Foundation: Understanding the basics of customer journey mapping, its importance, and benefits. • Customer Segmentation: Identifying and segmenting customers based on demographics, behavior, and needs. • Customer Touchpoints Analysis: Identifying and analyzing all customer touchpoints across channels and stages of the journey. • Customer Pain Points and Moments of Truth: Identifying and addressing customer pain points and moments of truth in the journey. • Customer Journey Mapping Tools: Learning about different customer journey mapping tools and techniques. • Designing Customer Journey Maps: Designing and creating customer journey maps for different customer segments. • Customer Journey Map Implementation: Implementing customer journey maps to improve customer experiences and drive business results. • Measuring and Tracking Customer Journey: Measuring and tracking the impact of customer journey maps and continuously improving them.

Note: The above list is not exhaustive and can be customized based on the specific needs and goals of the training program.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SENIOR CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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