Masterclass Certificate in Performance-Driven Marketing

Name: Masterclass Certificate in Performance-Driven Marketing
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The Masterclass Certificate in Performance-Driven Marketing is a comprehensive course designed to equip learners with the essential skills required for success in today's data-driven marketing landscape. This course focuses on performance marketing strategies, analytics, and optimization techniques that drive results and maximize return on investment.

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AboutThisCourse

In an era where businesses demand measurable results, performance-driven marketing has become increasingly important. This course provides learners with hands-on experience in creating and implementing data-driven marketing campaigns that deliver tangible outcomes. Learners will gain a deep understanding of key marketing concepts, channels, and tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and conversion rate optimization (CRO). By earning this certification, learners will demonstrate to employers their expertise in performance-driven marketing and their ability to drive growth and revenue. This course is an excellent opportunity for marketing professionals to advance their careers, as well as for those looking to enter the field and gain a competitive edge.

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CourseDetails

• Unit 1: Introduction to Performance-Driven Marketing
• Unit 2: Data Analysis for Informed Decision Making
• Unit 3: Marketing Funnel Mastery
• Unit 4: Search Engine Optimization (SEO) & Content Marketing
• Unit 5: Pay-Per-Click (PPC) Advertising & Paid Social Media Advertising
• Unit 6: Email & Marketing Automation
• Unit 7: Conversion Rate Optimization (CRO) & User Experience (UX)
• Unit 8: A/B Testing & Multivariate Testing
• Unit 9: Attribution Modeling & Cross-Channel Marketing
• Unit 10: Performance Metrics, Reporting, & Continuous Improvement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PERFORMANCE-DRIVEN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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