Global Certificate in Performance Marketing Tracking

Name: Global Certificate in Performance Marketing Tracking
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The Global Certificate in Performance Marketing Tracking is a comprehensive course designed to meet the growing industry demand for experts in performance marketing. This certification equips learners with essential skills to plan, execute, and measure successful performance marketing campaigns.

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AboutThisCourse

It covers various topics including tracking methods, attribution models, and data analysis techniques. By earning this certification, learners demonstrate a deep understanding of performance marketing tracking best practices, making them highly valuable to employers. The course is ideal for digital marketers, analysts, and growth hackers seeking to advance their careers in performance marketing. In today's data-driven world, the ability to track, analyze, and optimize marketing campaigns is crucial for any organization's success. Therefore, this course is not only important but also highly relevant for professionals looking to stay ahead in the competitive digital marketing landscape.

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CourseDetails

• Performance Marketing Fundamentals
• Understanding Tracking and Attribution Models
• Introduction to Web Analytics Tools
• Implementing UTM Parameters for Effective Campaign Tracking
• Setting Up and Monitoring Conversion Tracking
• Cross-Device Tracking Techniques
• Utilizing Google Tag Manager for Performance Marketing
• Leveraging Google Analytics for Insights and Optimization
• Advanced Tracking Strategies for Multi-Channel Campaigns

CareerPath

In the ever-evolving digital marketing landscape, staying updated with the latest job market trends and skill demands is essential. This 3D pie chart visually represents the current UK market scenario for the Global Certificate in Performance Marketing Tracking program, highlighting various roles and their respective percentage shares. *Digital Strategist* (12%): As a digital strategist, you will be responsible for creating and implementing digital marketing campaigns, aligning with business goals, and utilizing various performance marketing tracking tools. *Performance Marketing Manager* (20%): A performance marketing manager oversees digital marketing campaigns, monitors performance, and optimizes marketing channels to maximize ROI. *SEM Specialist* (18%): An SEM specialist focuses on search engine marketing, managing pay-per-click campaigns, and optimizing ad placements for improved visibility and conversions. *Content Marketing Specialist* (15%): A content marketing specialist develops and executes content strategies, creates engaging content, and leverages performance marketing tracking tools for data-driven insights. *Social Media Manager* (10%): A social media manager manages brand presence across social media platforms, engages with the audience, and tracks performance metrics for continuous improvement. *Data Analyst* (25%): A data analyst interprets complex data sets, identifies trends, and provides actionable insights for optimizing performance marketing tracking campaigns and strategies. By understanding these roles and their respective market trends, aspiring professionals can make informed decisions about their career paths and focus on acquiring the necessary skills to succeed in the performance marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERFORMANCE MARKETING TRACKING

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London School of International Business (LSIB)

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05 May 2025

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