Global Certificate in Data Analytics for Public Relations

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The Global Certificate in Data Analytics for Public Relations is a crucial course designed to meet the growing industry demand for data-driven PR professionals. This certificate course emphasizes the importance of data analytics in making informed public relations decisions, shaping communication strategies, and measuring campaign success.

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AboutThisCourse

By enrolling in this program, learners will gain essential skills in data analysis, interpretation, and visualization, empowering them to turn raw data into actionable insights. The course covers various topics, including data storytelling, social media analytics, and media monitoring, ensuring a comprehensive understanding of the data analytics landscape in public relations. Upon completion, learners will be equipped with the necessary skills to advance their careers in public relations, marketing, and communications, making them valuable assets in today's data-driven business world.

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CourseDetails

• Data Analysis Fundamentals: Understanding data types, data wrangling, and data visualization.
• Public Relations Data Analytics: Introduction to PR data analytics, analyzing media coverage, and measuring PR effectiveness.
• Social Media Data Analysis: Analyzing social media data, sentiment analysis, and social media monitoring.
• Data Storytelling for PR: Communicating data insights, data-driven storytelling, and visual communication.
• PR Analytics Tools: Overview of PR analytics tools, including Google Analytics, Meltwater, and Cision.
• Data Privacy and Ethics: Understanding data privacy laws, ethical data use, and data security.
• Data-Driven PR Strategies: Developing data-driven PR strategies, measurement, and evaluation.
• Predictive Analytics for PR: Introduction to predictive analytics, predicting PR crises, and identifying trends.
• Data Analytics for Reputation Management: Analyzing data for reputation management, crisis communication, and stakeholder management.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN DATA ANALYTICS FOR PUBLIC RELATIONS
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London School of International Business (LSIB)
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05 May 2025
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