Global Certificate in Data Analytics for Public Relations
-- ViewingNowThe Global Certificate in Data Analytics for Public Relations is a crucial course designed to meet the growing industry demand for data-driven PR professionals. This certificate course emphasizes the importance of data analytics in making informed public relations decisions, shaping communication strategies, and measuring campaign success.
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โข Data Analysis Fundamentals: Understanding data types, data wrangling, and data visualization.
โข Public Relations Data Analytics: Introduction to PR data analytics, analyzing media coverage, and measuring PR effectiveness.
โข Social Media Data Analysis: Analyzing social media data, sentiment analysis, and social media monitoring.
โข Data Storytelling for PR: Communicating data insights, data-driven storytelling, and visual communication.
โข PR Analytics Tools: Overview of PR analytics tools, including Google Analytics, Meltwater, and Cision.
โข Data Privacy and Ethics: Understanding data privacy laws, ethical data use, and data security.
โข Data-Driven PR Strategies: Developing data-driven PR strategies, measurement, and evaluation.
โข Predictive Analytics for PR: Introduction to predictive analytics, predicting PR crises, and identifying trends.
โข Data Analytics for Reputation Management: Analyzing data for reputation management, crisis communication, and stakeholder management.
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