Executive Development Programme in Programmatic Ad Placement

Name: Executive Development Programme in Programmatic Ad Placement
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The Executive Development Programme in Programmatic Ad Placement is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving digital advertising landscape. This programme focuses on programmatic advertising, a data-driven approach to purchasing and placing ads, which is revolutionizing the industry.

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AboutThisCourse

As businesses increasingly shift their ad budgets towards programmatic, there is a growing demand for experts who can leverage these advanced technologies. This course equips learners with essential skills in programmatic ad placement, enabling them to make informed decisions, optimize campaigns, and drive business growth. By undertaking this programme, professionals can enhance their career prospects, gain a competitive edge, and contribute more effectively to their organization's success in the digital age.

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CourseDetails

• Introduction to Programmatic Ad Placement
• Understanding Digital Advertising Ecosystem
• Programmatic Advertising Models and Technologies
• Data Management and Audience Targeting
• Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
• Programmatic Ad Campaign Setup and Management
• Real-Time Bidding (RTB) and Automated Guaranteed
• Performance Metrics and Analytics for Programmatic Advertising
• Fraud Detection and Brand Safety in Programmatic Advertising

CareerPath

As a leading executive development programme in Programmatic Ad Placement, we bring you the latest and most relevant statistics in an engaging format. Our 3D Pie Chart below demonstrates the current job market trends for various programmatic roles in the UK. Programmatic Ad Operations Manager: A crucial role in managing and optimizing programmatic ad campaigns, with a 30% share in the job market. Programmatic Ad Strategist: Focused on campaign strategy and analysis, representing 25% of the job market. Programmatic Ad Analyst: Responsible for data analysis and reporting, accounting for 20% of the roles. Programmatic Ad Tech Engineer: Centered on ad technology development and maintenance, capturing 15% of the market. Programmatic Ad Sales: Tasked with selling and negotiating ad inventory, with a 10% share. These statistics highlight the industry's growing demand for professionals skilled in programmatic ad placement. Enroll in our Executive Development Programme to stay updated on the latest trends and advance your career in this exciting field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PROGRAMMATIC AD PLACEMENT

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London School of International Business (LSIB)

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05 May 2025

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