Executive Development Programme in Programmatic Ad Placement
-- ViewingNowThe Executive Development Programme in Programmatic Ad Placement is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving digital advertising landscape. This programme focuses on programmatic advertising, a data-driven approach to purchasing and placing ads, which is revolutionizing the industry.
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โข Introduction to Programmatic Ad Placement
โข Understanding Digital Advertising Ecosystem
โข Programmatic Advertising Models and Technologies
โข Data Management and Audience Targeting
โข Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
โข Programmatic Ad Campaign Setup and Management
โข Real-Time Bidding (RTB) and Automated Guaranteed
โข Performance Metrics and Analytics for Programmatic Advertising
โข Fraud Detection and Brand Safety in Programmatic Advertising
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