Professional Certificate in E-commerce: Performance Marketing

Name: Professional Certificate in E-commerce: Performance Marketing
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The Professional Certificate in E-commerce: Performance Marketing is a comprehensive course designed to equip learners with the essential skills necessary to thrive in the rapidly growing e-commerce industry. This certificate course focuses on performance marketing, a data-driven approach to digital marketing that emphasizes measurable results and ROI.

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AboutThisCourse

In today's digital age, e-commerce has become a critical driver of business growth and innovation, making this course highly relevant and in-demand. By completing this program, learners will gain a deep understanding of key performance marketing concepts, tools, and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics. Through a combination of engaging lectures, real-world examples, and hands-on projects, this course provides learners with the practical skills and knowledge they need to succeed in performance marketing roles and advance their careers. Whether you're a marketing professional looking to upskill, a career changer seeking to break into the e-commerce industry, or a business owner looking to improve your online sales, this certificate course is an excellent investment in your future.

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CourseDetails

• Unit 1: Introduction to E-commerce Performance Marketing
• Unit 2: Setting Up E-commerce Performance Marketing Campaigns
• Unit 3: Search Engine Marketing (SEM) for E-commerce
• Unit 4: Display Advertising and Retargeting Strategies
• Unit 5: Social Media Advertising for E-commerce
• Unit 6: Email Marketing and Automation for E-commerce
• Unit 7: Affiliate Marketing and Influencer Partnerships
• Unit 8: Conversion Rate Optimization (CRO) for E-commerce
• Unit 9: Analytics and Attribution Modeling in Performance Marketing
• Unit 10: Scaling and Budgeting Strategies in E-commerce Performance Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN E-COMMERCE: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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