Advanced Certificate in Brand Management: Strategic Positioning

Name: Advanced Certificate in Brand Management: Strategic Positioning
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The Advanced Certificate in Brand Management: Strategic Positioning is a comprehensive course that focuses on honing skills in creating and maintaining strong brands. In today's competitive business landscape, the demand for brand management professionals has never been higher.

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AboutThisCourse

This course equips learners with essential skills necessary to drive successful branding strategies, including market research, competitive analysis, and strategic planning. By completing this course, learners will be able to develop and implement effective brand positioning strategies, manage brand architecture, and measure brand performance. These skills are highly sought after in various industries, including marketing, advertising, public relations, and consulting. This advanced certificate program offers a unique opportunity for learners to enhance their career prospects and take on leadership roles in brand management. In summary, the Advanced Certificate in Brand Management: Strategic Positioning is a crucial course for anyone looking to advance their career in brand management. It provides learners with the essential skills and knowledge necessary to succeed in this competitive field, making them valuable assets to any organization.

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CourseDetails

• Strategic Brand Positioning
• Understanding Brand Equity and its Importance
• Competitor Analysis and Benchmarking in Brand Management
• Target Audience Segmentation and Analysis
• Creating and Implementing a Brand Positioning Strategy
• Leveraging Brand Identity and Messaging for Strategic Positioning
• Monitoring and Measuring Brand Performance
• Digital Brand Positioning and Social Media Strategies
• Building and Managing Brand Partnerships and Alliances
• Crisis Management and Brand Protection Strategies

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN BRAND MANAGEMENT: STRATEGIC POSITIONING

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London School of International Business (LSIB)

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05 May 2025

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