Advanced Certificate in Brand Management: Strategic Positioning
-- ViewingNowThe Advanced Certificate in Brand Management: Strategic Positioning is a comprehensive course that focuses on honing skills in creating and maintaining strong brands. In today's competitive business landscape, the demand for brand management professionals has never been higher.
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โข Strategic Brand Positioning
โข Understanding Brand Equity and its Importance
โข Competitor Analysis and Benchmarking in Brand Management
โข Target Audience Segmentation and Analysis
โข Creating and Implementing a Brand Positioning Strategy
โข Leveraging Brand Identity and Messaging for Strategic Positioning
โข Monitoring and Measuring Brand Performance
โข Digital Brand Positioning and Social Media Strategies
โข Building and Managing Brand Partnerships and Alliances
โข Crisis Management and Brand Protection Strategies
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